07/19/14 By Jennifer Brown

Job-postingJob postings are an advertisement and like any other advertisement their purpose is to get someone interested and to take action. Job postings should 1.) spur a candidate’s interest, 2.) help the candidate determine if they are a good fit in terms of the position’s responsibilities and qualifications as well as your company’s culture and values, and 3.) encourage the qualified candidates to send their resume.

Some elements of well-written job postings include:

• A brief summary of the position.
• A summary of your company and what makes it special. Include a description of your company’s services/products, clients, and core values.
• Information about the ideal candidate in terms of their qualifications (e.g., skills, knowledge, experience and education) as they relate to the position and your company. This could be in the form of an “about you” section of the job description. For example:

– You are friendly and outgoing.
– You are able to manage your time effectively.
– You enjoy working independently.
– You have experience in and enjoy giving presentations to small groups.
– You have a degree in information technology.
– You have at least 5 years of experience as a graphic designer.

• Key job roles and responsibilities.
• The benefits offered…be sure to include things that are unique to your company and its culture. For example,

– job satisfaction they will receive from helping service your clients,
– the fun they will have working in your office, and/or
– job skills they will develop through your training programs.

• Your website address.
• If you are a Government contractor or sub-contractor, the required Equal Opportunity Employer clause (see the OFCCP website for more information as requirements differ based on your affirmative action obligations). As a matter of standard practice, many companies who are not contractors often include the clause “Equal Opportunity Employer” in their postings.
• Instructions for applying for the position.

After you have drafted your job posting, re-read it to be sure it paints a realistic preview of the position, is free of typos, and professional looking. After all, the job posting is often one of the first introductions a candidate will have to your company and you don’t want the ideal candidate to bypass it!

YOUR TURN: What types of information do you include in your job postings?

photo credit Stock Images via FreeDigitalPhotos.net

Jennifer Brown is the founder of PeopleTactics LLC, she is devoted to helping small business owners implement solutions to prevent Human Resources problems that drain them of their time, money, and energy. Jennifer works with small businesses in order to help them build stronger employee relationships, understand and comply with employment laws, establish policies, and set up easy-to-use HR systems to consistently avoid problems.

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